Alison "Ali" Pember , BACP

Alison "Ali" Pember offers calm, practical support for people facing stress, anxiety and life changes. She creates a warm, non-judgemental space where clients can talk through what feels hard and start to make manageable changes. Ali’s approach blends talking and body-based techniques so conversations lead to real shifts in day-to-day life.

Ali brings 13 years of experience as a counsellor and coach and holds BACP registration. She listens for what matters most to each person and uses that understanding to shape sessions. This often means working on self-esteem, coping with grief, managing parenting strain, or reducing workplace stress.

Her work looks at both the reasons behind feelings and the practical steps to change them. Sessions may include mindfulness, somatic awareness, breathwork and solution-focused conversations aimed at clearer next steps. She also draws on Emotionally-Focused Therapy ideas to help people understand and adjust patterns in close relationships.

Ali pays attention to emotional and physical signals in the moment. That can help with trauma-related reactions, post-traumatic stress, and compassion fatigue as well as with depression and anger. She also supports people dealing with fertility concerns, pregnancy and childbirth challenges, and postpartum depression.

People who choose Ali often want a collaborative process that mixes reflection with action. She offers video calls, phone sessions, live chat, and text-based messaging to fit different lifestyles. Sessions use a subscription that can be cancelled at any time.

Therapeutic approaches for online support

Ali uses Client-Centred Therapy to create a listening space where clients set the pace and focus. This approach centres on being heard and understood, which can help when coping with anxiety, low self-esteem or grief.

She also uses Mindfulness Therapy to teach simple attention and breathing practices. These tools help reduce overwhelm, improve emotional regulation and support people managing stress, postpartum symptoms or workplace pressure.

Choosing the right approach is part of the work. Ali will talk with clients about their needs, goals and preferences and then adapt methods together. That way sessions remain collaborative and relevant to each person’s situation.

Online formats include video calls, phone sessions, live chat and text-based messaging. Video is useful for deeper conversation and visual cues, phone sessions can fit into a short break or when bandwidth is limited, and chat or messaging suits quick check-ins and ongoing support. These options make therapy more flexible for different routines and energy levels.