Martin Sugg , BACP

Martin Sugg is a counsellor who helps people facing stress, anxiety, addiction and grief. He offers straightforward, calm support for low mood, self-esteem and motivation. Martin works in a way that aims to make talking feel easier for anyone who is worried or overwhelmed.

He creates a welcoming space where people can say what is on their mind without feeling judged. Sessions focus on understanding the problem, spotting patterns, and trying small changes that make life better day to day. Conversations are practical and paced to suit each person.

Martin draws on attachment-based ideas to look at how early relationships shape feelings today. He also uses cognitive behavioural techniques to help people test unhelpful thoughts and build different habits. Emotion-focused and dialectical tools are used when emotions feel intense or confusing.

Over 12 years he has worked with a wide range of concerns such as relationship issues, trauma, eating and sleeping problems, parenting stress, and career decisions. He also supports people dealing with illness, caregiving strain, and ageing-related worries. Martin is registered with the British Association for Counselling and Psychotherapy, BACP.

Sessions are offered in English and can be arranged for people living in the United Kingdom or internationally. He aims to match his approach to each person so therapy fits their goals and everyday life. To begin, clients follow a short matching questionnaire and then schedule sessions to suit them.

Therapeutic approaches and online support

Martin commonly uses attachment-based and cognitive behavioural approaches to help people understand feelings and change difficult patterns. Attachment-based work looks at how early relationships affect current emotional responses and helps people reframe their expectations of closeness and safety. Cognitive behavioural therapy, or CBT, focuses on identifying unhelpful thoughts and testing new ways of thinking and behaving to reduce anxiety and low mood.

Finding the right approach is part of the work. The therapist will talk with each person about their goals and preferences and then agree a plan together. That plan can mix elements from different approaches so therapy fits practical needs and personal style.

Online sessions are offered as video calls, phone sessions, live chat or text-based messaging. Video is useful for face-to-face conversation and visual cues. Phone sessions work well when bandwidth is limited or for a shorter check-in. Live chat and messaging can suit people who prefer typed conversation or want flexibility across the day. These options help make therapy easier to fit around work, caring duties or travel commitments.